Your brand in the 3D scene
Your tape on the roll and your stick in the player's hands, rendered live on the home page, in the Tape Lab and through every tutorial. Visitors can turn it 360°. Nobody else in hockey media can offer this.
Put your brand in the player's hands.
hockeytape.ca is built to be the reference for hockey tape: how to choose it, how to wrap it, and the stories behind it. Partner with us and your products are part of that, in 3D.
Start a conversationIntent you can't buy on social
People reading how to tape a goalie stick are about to buy tape, a stick, or both.
Built to be the reference
Step-by-step tutorials for every position, every common style, and documented player stories with sources.
Fast on every device
Pages load in a fraction of a second, so your brand shows up in a site players stay on.
Made in Canada
Built in Vancouver for the country that cares most about the tape on its sticks.
Ways to partner
Sponsored tutorials
Present a forward, defence or goalie tutorial. Your product is the one being taped, step by step, with a clear "presented by" credit.
Tape Lab presets
Your tape colours and widths as one-click presets in the Tape Lab, with a link to buy. Players design with your product before they buy it.
Display and newsletter
Clearly marked placements on high-intent pages: tape types, knob styles and position guides.
Our editorial line
Partners make this site possible; they do not write its advice. Tutorials, tape guides and player stories stay independent, every sponsored placement is labelled, and we only feature products we would put on our own sticks. That independence is what makes a placement here worth having.
Start a conversation
Tell us a little about your brand and what you want to achieve. We reply within two business days.